AWESOME PRIDE & GROOM

PRIVACY POLICY

Last updated: July 2026

Awesome Pride & Groom respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we may collect about you, why we collect it, how we use and protect it, and your rights regarding your personal information.

This policy applies to customers and prospective customers using or enquiring about Awesome Pride & Groom services, including dog grooming, dog walking, daycare, home boarding, pet sitting and wedding dog chaperoning services.

1. Information We May Collect

When you contact us, make an enquiry or book one of our services, we may collect information including:

• your name

• home address

• telephone number

• email address

• emergency contact information

• booking and appointment information

• information relating to services you have requested

• payment and transaction information

• correspondence between you and Awesome Pride & Groom

• information necessary to provide the requested service safely and effectively.

We may also hold information relating to your pet, including their:

• name

• breed

• age

• sex

• temperament and behaviour

• veterinary practice/contact details

• medical conditions or medication

• allergies

• vaccination information

• feeding requirements

• grooming history

• routines and care requirements

• photographs

• emergency care information.

Some information about your pet may indirectly relate to you and therefore form part of your customer record.

2. Why We Collect Your Information

We collect and use personal information where necessary to:

• respond to enquiries

• arrange and manage bookings

• provide our services

• communicate with you about your pet or booking

• maintain appropriate customer and pet records

• process payments

• manage cancellations and outstanding payments

• provide appropriate care for pets entrusted to us

• respond appropriately in an emergency

• deal with complaints, disputes or insurance matters

• comply with legal, licensing, regulatory, accounting or insurance requirements

• protect the welfare and safety of animals, clients and our business.

We will only collect information that is reasonably necessary for the purposes for which it is being used.

3. Our Lawful Basis for Using Your Information

Under UK data protection law, we must have a lawful reason for processing personal information.

Depending on the circumstances, we may process your information because:

Contract – the information is necessary to provide a service you have requested or to take steps before entering into an agreement with you.

Legal obligation – we are required to keep or use certain information to comply with our legal or regulatory obligations.

Legitimate interests – it is reasonably necessary for the operation and protection of Awesome Pride & Groom, including maintaining appropriate records, managing customer relationships, handling complaints and protecting our business.

Consent – where we specifically ask for your consent, for example for certain types of marketing or optional uses of your information.

Where processing is based on consent, you may withdraw that consent at any time.

4. How We Obtain Your Information

Most personal information is provided directly by you when you:

• complete an enquiry or booking form

• contact us by telephone, email, website, social media or messaging service

• book or use one of our services

• complete customer or pet information forms

• make a payment

• communicate with us regarding your pet.

We may also receive relevant information from another person acting on your behalf, a veterinary professional or another appropriate source where necessary and lawful.

5. Veterinary & Emergency Information

Where necessary for the welfare of an animal in our care, we may contact your veterinary practice or an emergency veterinary provider.

Relevant information about your pet may be provided to or obtained from a veterinary professional where reasonably necessary to obtain appropriate advice or treatment.

Where a complaint, injury or insurance matter arises, relevant information may also be requested from or provided to veterinary professionals, insurers or professional advisers where appropriate.

6. Who We May Share Information With

We do not sell your personal information.

Where reasonably necessary, information may be shared with trusted third parties including:

• veterinary professionals

• payment providers

• booking or business-management systems

• website or IT service providers

• accountants or professional advisers

• insurers

• legal advisers

• licensing or regulatory authorities

• law enforcement or other authorities where legally required.

Only information reasonably necessary for the relevant purpose will be shared.

7. Payments

Where payments are processed using a third-party payment provider, that provider may process certain personal and financial information in accordance with its own privacy and security arrangements.

Awesome Pride & Groom does not intentionally retain complete card details where payments are securely processed by an external payment provider.

8. Photographs & Social Media

We may occasionally take photographs of pets for our records, website, portfolio or social media.

We will not intentionally publish your name, home address or other identifying personal information alongside photographs of your pet without an appropriate reason or permission.

If you do not want your pet's photograph used for promotional or social-media purposes, please tell us.

Where consent is relied upon, you may withdraw that consent for future use by contacting us.

9. Marketing

We will only send direct marketing communications where we have an appropriate lawful basis to do so.

Where your consent is required, we will ask for it.

You can ask us to stop sending marketing communications at any time.

Service-related communications — such as appointment confirmations, collection messages, booking changes or information necessary to provide a service — are not marketing communications.

10. How We Protect Your Information

Awesome Pride & Groom takes reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Information may be stored electronically and/or securely in paper records where required.

Access to personal information is restricted to those who reasonably require it for legitimate business purposes.

11. How Long We Keep Your Information

We will not keep personal information for longer than is reasonably necessary.

The appropriate retention period will depend upon the type of information and why it is held, including whether it is required for:

• providing ongoing services

• maintaining appropriate business records

• accounting and taxation

• licensing or regulatory requirements

• insurance

• resolving complaints or disputes

• establishing, exercising or defending legal claims.

Information that is no longer required will be securely deleted or destroyed where appropriate.

12. Your Data Protection Rights

Depending upon the circumstances, UK data protection law may give you rights regarding your personal information, including the right to:

• ask what personal information we hold about you

• request a copy of your personal information

• ask us to correct inaccurate or incomplete information

• request deletion of your information in certain circumstances

• request restriction of processing in certain circumstances

• object to certain uses of your information

• request transfer of certain information where applicable

• withdraw consent where consent is the basis on which information is being processed.

Not every right applies in every circumstance.

If you wish to exercise any of your data protection rights, please contact Awesome Pride & Groom.

13. Cookies & Website Information

Our website may use cookies or similar technologies to enable the website to function correctly and, where applicable, understand how visitors use it.

Where cookies are not strictly necessary, appropriate information and choices should be provided before those cookies are placed on your device.

Further information about the cookies used by our website may be provided through our website's cookie notice or cookie settings.

14. Links to Other Websites

Our website or social media pages may contain links to external websites.

Awesome Pride & Groom is not responsible for the privacy practices of third-party websites. You should review their privacy information before providing personal information to them.

15. Children's Personal Information

Our services are primarily contracted with adults.

Where information relating to a child is provided, for example as part of a household contact, wedding arrangement or emergency information, we will only use that information where reasonably necessary and appropriate.

16. Changes to This Privacy Policy

We may update this Privacy Policy where necessary to reflect changes in our services, business practices or legal requirements.

The latest version will be published on our website with the date it was last updated.

17. Questions or Complaints

If you have any questions or concerns about how Awesome Pride & Groom collects, stores or uses your personal information, please contact us in the first instance using the contact details provided on our website.

We will investigate data protection concerns and respond within the timescales required by applicable data protection law.

If you remain dissatisfied with how your personal information has been handled, you have the right to raise a concern with the Information Commissioner's Office (ICO).

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

18. Agreement & Transparency

By providing personal information to Awesome Pride & Groom, you acknowledge that you have been provided with access to this Privacy Policy explaining how your information will be handled.

Where we require your consent for a particular use of your personal information, we will request that consent separately.

Awesome Pride & Groom
Your pets. Our passion. Individual care at every step.